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Michelle Perez-Carroll,
CEO/Founder, 1-Stop Marketing Solutions, LLC
Owner and operator Michelle Perez-Carroll has been marketing multi-industry B2B and B2C products and services over the Internet since 1999. Throughout her career, Mrs. Perez-Carroll has strategized, developed, executed and managed innovative marketing programs that have driven brand visibility, growth and profitability for the many companies she has served.
Prior to founding 1-Stop Marketing Solutions, Mrs. Carroll was Director of Web Marketing at ConsumerReports.org, a leader in online subscriptions with over 3 million paying members. Michelle was responsible for managing all web marketing efforts, including PPC and search engine optimization campaigns, email marketing and on-site optimization to increase online acquisitions and subscription revenue. Prior to Consumer Reports, Michelle was Senior Director, Brand Marketing for eDiets.com (NASDAQ:DIET) , eHealth portal, where she led all brand marketing and managed a significant online advertising budget.
During her five year tenure, she helped transform the company from a single product offering to a multi-brand strategy, which grew revenue by over $20 million and increased membership by 50%. Before eDiets, she was Director of Marketing for Learn.com, then a start-up e-learning company, where she developed and managed an integrated marketing plan, including pricing strategies, distribution channels, brand positioning, advertising & PR with full budget and P&L responsibilities. Michelle has also helped other traditional and internet businesses transform their marketing strategy throughout her career.
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